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Animation Wins Competition to Communicate the Impact of #landarch on Well-Being

Congratulations to Lovisa Kjerrgren, who won the 2015 Wayne Grace Memorial Student Competition with her short animation entitled “Pretty Heroic.” The competition and its $10,000 USD prize was sponsored by the Landscape Architectural Registration Boards Foundation. Entrants had to develop a communications piece that effectively conveys the vital role that landscape architects play in protecting and enhancing the public’s well-being, as identified in the “Definition of Welfare” research conducted by the Council of Landscape Architectural Registration Boards (CLARB).

In the winning animation, the characters’ lives are enhanced by the work done by landscape architects, shown wearing capes in one scene. From the dialogue:

“Landscape architects may not have super powers, but they have the knowledge, skills and passion it takes to design environments that promote the welfare of you and your fellow members of the public for today and the future, and that is pretty heroic.”

 

kjerrgren-150wWinner Lovisa Kjerrgren

Born and raised in Stockholm, Sweden, Lovisa recently graduated with a Master of Landscape Architecture degree from the Swedish University of Agricultural Sciences. When asked how she settled on landscape architecture as a career, she said, “For me, it’s all about the dynamic combination of having the elements of art and creativity and marrying that with science, knowing that this really relates to people’s lives and the environment we live in.” Lovisa said the biggest challenge in creating the animation was scaling it back to be concise without losing the message she wanted to deliver.

LAF was honored to serve on the five-member jury of landscape architecture and communications professionals who unanimously selected Kjerrgren’s entry as the winner. The jury members were:

  • Stephanie Landregan, FASLA, LARBF Chair and CLARB Past President
  • Kenneth Backman, FASLA, LARBF Past Chair, CLARB Past President
  • Terry Poltrack, Director of Public Relations and Communications, American Society of Lanscape Architects
  • Barbara Deutsch, FASLA, Executive Director, Landscape Architecture Foundation
  • Jim Brown, Trail Development Manager, Rails-to-Trails Conservancy (and 2012 LAF Olmsted Scholar)

LAF's Barbara Deutsch Honored with 2015 CELA President's Award

At its annual conference last week, the Council of Educators in Landscape Architecture (CELA) presented LAF Executive Director Barbara Deutsch, FASLA with the 2015 CELA President’s Award. The prestigious award recognizes Barbara’s leadership and LAF’s pioneering work in the area of landscape performance.cela-award2

“I am honored, humbled, and delighted  to receive this award!” said Barbara, expressing her surprise and gratitude. “It reflects the thought leadership and hard work of the Landscape Architecture Foundation staff and Board of Directors. We are thrilled to have CELA as such as strong partner supporting high-quality research and professional education in landscape architecture.”

The Council of Educators in Landscape Architecture is composed of virtually all the programs of higher learning in landscape architecture in the United States, Canada, Australia and New Zealand. Their annual awards honor educators, researchers, administrators, and others who make exceptional contributions to the academic practice of landscape architecture through education and research.

Communicate the Impact of Landscape Architecture on Public Well-Being, Win $10,000

An important aspect of landscape performance is the impact landscapes have on the public’s well-being; yet the general public doesn’t have a clear understanding of what this means to them in everyday life.

That’s where you could play a role. Our friends at the Council of Landscape Architectural Registration Boards (CLARB) are seeking entries for the Landscape Architectural Registration Boards Foundation’s 2015 Wayne Grace Memorial Student Competition. The challenge: effectively communicate the vital role that landscape architects play in protecting and enhancing “public welfare”. The prize: $10,000!

This is not a typical student design competition. CLARB’s research on “Landscape Architecture and Public Welfare”, establishes seven key impacts that the landscape architecture projects have on public welfare. To enter the competition, pick one (or more!) of the impacts and create a communication piece (infographic, pamphlet, video, etc) that can be easily shared with the public.

waynegracebuttonEntries are due May 31. Entries are not limited by format and will be judged on:

  • Ease of sharing with the general public
  • Creativity
  • Clarity
  • Conciseness
  • Persuasiveness

The competition is open to junior and senior undergraduate or graduate students in landscape architecture. Entries may be submitted by individuals or groups; for group entries, students in other disciplines may be members of the group, but a landscape architecture student must submit the entry.

Learn more about the competition at: clarb.org/waynegrace
Download the full Landscape Architecture and Public Welfare report (PDF)
Download the Executive Summary (PDF)

"Readers' Choice" for 2012

The start of a new year would be incomplete without some reflection on the last. In 2012, LAF continued to grow its reach and expand the dialogue on sustainable landscape solutions, as evidenced right here on the LAF website. Below is a summary of that growth, complete with links to some of the compelling content you may have missed — a “Readers’ Choice” list, of sorts.

Compared to 2011, LAF’s overall website traffic has grown by 50%. International interest is up, with the proportion of international visits (those outside the U.S. and Canada) up from 18% in 2011 to 29% in 2012.

Traffic to the Landscape Performance Series increased substantially, with pageviews more than doubling and the number of unique visitors nearly tripling. The LPS Case Study Briefs continue to be the highlight of the series, and the five most-visited reflect the growing interest in global practice and international projects:

  1. Cheonggyecheon Stream Restoration Project in Seoul, Korea
  2. Uptown Normal Circle and Streetscape in Normal, Illinois
  3. Shanghai Houtan Park in Houtan, China
  4. Tianjin Qiaoyuan Park: The Adaptation Palettes in Tianjin, China
  5. Thomas Jefferson University Lubert Plaza in Philadelphia, Pennsylvania

Use of both the LPS Benefits Toolkit and Fast Fact Library is up, with the most popular searches being for tools related to stormwater management and Fast Facts on recreational and social value.

Our most-viewed blog articles were the guest posts from the 2011 and 2012 Olmsted Scholars. Here are the top five:

  1. The Los Angeles Riverscape: An Urban Estuary by Tina Chee, 2012 National Olmsted Scholar Finalist
  2. Transgressing the Grid by Alison Hirsch, 2011 National Olmsted Scholar Finalist
  3. A Landscape Architect in Coal Country by Marin Braco, 2012 National Olmsted Scholar Finalist
  4. Landscape Architects and the Microbrewery Renaissance by Lee Streitz, 2012 Olmsted Scholar
  5. An Urban Farm in Downtown Orlando by Chris Merritt, 2011 Olmsted Scholar

Other popular blog content were the announcement of the 2012 Sustainable Destination Sweepstakes winner , the 2011 winner’s trip report from Crosswaters Ecolodge & Spa in Guangdong Province, China, and reflections from the 2012 Case Study Investigation (CSI) teams.

Happy reading, and remember to vote with your clicks to see what will be the most popular content in 2013!

LAF Receives NEA Art Works Grant for CSI

artworkslogo-f3kThe National Endowment for the Arts (NEA) announced today that the Landscape Architecture Foundation (LAF) is one 38 national, regional, state, and local nonprofit organizations to receive an NEA Art Works grant in the Design category.

LAF is recommended for a $25,000 grant to support the Summer 2012 Case Study Investigation (CSI) program. CSI is a unique research collaboration that matches LAF-funded student-faculty research teams with leading practitioners to document the benefits of exemplary high-performing landscape projects. Ten research teams will participate in the Summer 2012, and the NEA grant will fund half of the $5,000 stipend paid to the student Research Assistant on each team.

“We are thrilled that NEA is investing in this research to show the environmental, economic, and social value of exemplary design,” said LAF Executive Director Barbara Deutsch, ASLA.

The NEA received 1,624 eligible applications for this round of Art Works funding. The 788 Art Works grants total $24.81 million and support the creation of art that meets the highest standards of excellence, public engagement with diverse and excellent art, lifelong learning in the arts, and the strengthening of communities through the arts. Visit the NEA website for a complete listing of projects recommended for Art Works grant support.